WHAT IS WABISTRAPS
From humble beginnings as a business selling at local markets, Wabistraps is now a full-fledged e-commerce store with a reputation for offering high quality watch straps at affordable prices. By curating a huge catalog of the most stylish, comfortable straps, there is definitely something for everyone. As a business owned by a watch enthusiast and run by family, we know what makes you tick and strive to provide a personalized customer service experience to make you feel like one of us.
HOW WABISTRAPS STARTED
The business started off as a hobby when our founder met someone selling a large bulk of leftover vintage watch straps from a now defunct German leather factory. Initially, he wanted to buy a few pieces for personal use but was eventually talked into buying the entire lot at wholesale price. With a strong entrepreneurial spirit and more straps than he needed, Jerome started selling to a few friends who were into watches and on Carousell, an e-marketplace in Singapore. The straps were met with huge demand and eventually sold out. Seeing an opportunity, our founder zeroed in on it and cobbled together an e-commerce website, bootstrapping and learning along the way. With the mindset of only selling products he would personally use, Jerome curated a catalog of quality watch straps that we are proud to offer today. Inspired by Japanese aesthetics of Wabi-Sabi (侘寂) which also reminds us of our humble beginnings, the company adopted the name “wabistraps”.
ABOUT OUR PRODUCTS
It took our founder close to a year to source and curate a diverse collection of stylish, well-made and affordable watch straps. He personally spoke to almost 100 suppliers all across Asia and spent most of his savings on samples to test quality and workmanship. Not only do we offer a wide variety of leather watch straps in different styles, we are proud to say we sell metal watch bracelets, rubber watch bands, Perlon straps, and possibly, the largest collection of NATO style straps. As trends constantly change, we strive to add new products to our store every month to keep up. With our ever expanding catalog, you can definitely find a strap that fits your personal style and is comfortable on wrist. We price our products so it is accessible to everyone, so rest assured that you are getting the best bang for your buck.
Our straps are made with durability in mind to weather you through any storm.
Mix and match to express yourself with our wide variety of colours and design.
WE'RE FROM SINGAPORE!
We are based in the bustling city state of Singapore. With the help of family, we run our business from our home office in the suburbs of Singapore. We currently consolidate, pack and ship orders from our small storage facility located in Shenzhen, Hong Kong as it reduces our cost significantly and allows for faster international shipping.